Recently, I was watching the following advertisement from Ericsson that was available on YouTube.
This made me wonder on whether the choice of middleware and standardization of the same is all that matters to launch IPTV services.
In recent times, I had the privilege of discussing about challenges related to launching IPTV with experts from several large operators in North America. I could make the following observations.
- Service Assurance by correlating network events, IPTV server events (syslogs etc.) and content integrity/quality so as to relate to customer experience is a major issue that most of the operators seem to be struggling with.
- The second area of interest involved the time it takes to get a subscriber going on IPTV from the time of purchase and the duration the field team has to spend in the customer premises to get the service up and running – the Service Provisioning Time.
- A couple of the operators had architectural issues arising out of poor choice of middleware when they launched the services some time back which was not scaling or did not support some fancy features available on the competitor’s product. These operators are planning to move into a newer platform available in the market but still grappling with the dynamics of migration.
- The strategic thinker from at-least one operator indicated that the business cases for IPTV are very naive. The numbers do indicate that the business case exists but the manner in which the numbers would be achieved is left undefined. How would IPTV differntiate from Cable TV and what would be the service that could be monetized were questions that are yet to be answered.