My company recently underwent a series of changes at the top level. This was brought about by a recent acquisition and the need to redistribute the Executive Management across the two organizations. So, we now have a new CEO – who also was part of the previous governing structure too. This post is not about corporate dynamics and how a change of CEO affects our life – but more about how the 21st century organization creates what I call “Blogger’s Block” in bloggers!
A 21st century organization is seen as one in which Knowledge Management has been perfected and Talent is mapped well against opportunity demand. Obviously, we are talking about communication-enabled processes, here, for it is on the back of organization wide ICT infrastructure that knowledge is to be disseminated and the demand-supply matches are to be made.
So, someone came up with the idea that there shall be a Community Portal on the Intranet. A Community Portal came up within the organization and all employees started enrolling on to the Community. A few wrong turns later, the managers of the portal got their act in place to make this community set-up quite meaningful to organizational initiatives.
I set up my blog account in the community and started blogging pretty much the same time I started out with WordPress. Since it was within the organization, it was fairly easy to be uninhibited in expressing opinion and, as can be expected within such a closed community, there was a pretty good following. A comparison – on WordPress, while I am clocking around 30 hits a month, I get a 1000 hits in 3 days on the Intranet Blog! As a consequence, I now have close to 20 posts on the Intranet Blog on subjects ranging from customer interactions to technology advances while I have been unable to think of anything to blog on WordPress!
I am suffering from Blogger’s Block!
Perhaps, there should be a way to make these blogs shareable across these platforms. The WordPress widget enables me to share this blog on my LinkedIn page – perhaps something like that. Some mechanism of federation that allows blogs by authors to be shared easily across various platforms is required.
PS: A word of caution, though. I once linked up my twitter posts with my facebook page and the effect was not something that was very welcome (I tweet more often than I update status on Facebook).