An interesting start to BYOD by Blackberry, no doubt. However, the availability of this capability does not take away from the fact that the device must have features to be useful in both personal and official contexts.
Having been a Blackberry user in the past, I am able to conceive that a device can be designed by Blackberry to be useful in the context of official requirements. When it comes to personal requirements – I am not sure.
I am not familiar with the latest situation vis-à-vis Blackberry’s ecosystem for Apps. The device I carry helps me track my exercises, dietary intake, my budget during travel and a host of infotainment requirements through native Apps!