This month I’ve been working with a cool organisation to recruit an outstandingsocial media and communications professional.
It has made me think hard about which qualities are most desirable in a social media manager or communications employee of any kind.
Also, various conversations I’ve had, as I spend timewith lots of talented teams across the public sector, have led me to notice: the excellentones are those who fight their fear.
There are four reasons I think bravery is the number one factor that marks out the good digital communicator from the splendid one.
Photo by Sean Narvasa (CC BY 2.0) Heroism infighting sign-off
I’ve worked for and with enough government agencies to know that communications people often havea ‘mare getting theirwork approved. There are still manyplaces (in the public AND private sector) that make expert, experienced communicators seek permission before they send tweets. Apparently,22 people had to…